About
Me
MSc Design with Behaviour Science - Imperial College London, Dyson School of Design Engineering
Research methods, statistics, behavioural science and design; understanding behaviour and turning evidence into interventions.
BSc (Hons) Creative Computing - University of the Arts London, Creative Computing Institute
Human-computer interaction, UX/UI, creative technology and building interactive digital products.
I’ve never really fitted on one side of the creative/analytical divide.
At school, I was taking maths, biology and chemistry while also choosing photography and drama. I ended up studying Creative Computing because it let me design and build things without giving up the technical side, and then moved into Behaviour Science because I wanted a more rigorous way of understanding the people using them.
I’m interested in why people behave the way they do, particularly when behaviour is shaped by systems, environments, incentives, identity or other people. But I’m not especially interested in research that stops at explaining something. I like the point where understanding turns into a decision: what should we change, design, build or test because of what we now know?
For my MSc thesis at Imperial, I studied psychological ownership during mergers and acquisitions; why people can feel that a company, team, role or way of working is theirs even when legal ownership changes overnight. I conducted ethics-approved interviews in English and Spanish with senior M&A practitioners, mapped how those feelings shift throughout integration and translated the research into a practical framework for identifying where ownership is likely to be created, threatened or lost. Ten practitioners appraised the final framework, with 90% agreement across its assessments.
My wider behavioural design work has included developing evidence-based interventions, mapping behavioural systems and specifying a full randomised controlled trial to test whether an intervention would actually change behaviour rather than simply sound persuasive.
Before Imperial, I independently designed and built Antro, a full-stack VR platform for exhibiting art. I took it from user research with artists and curators through product architecture, interface design and prototyping to front-end and back-end development. I’ve also designed and shipped client work that remains live in use today.
What ties those projects together is how I like to work: start with the behaviour or problem, find the evidence, make sense of the system around it, and then decide what should actually be designed, changed or built.
Native English and Spanish
UK and EU nationality
Before Imperial, I independently designed and built Antro, a full-stack VR platform for exhibiting art. It started with interviews with artists and curators and ended with me designing the product, building the interface, structuring the database and writing the front and back end.
I’ve also worked on real client projects, including designing and building a website for a riad in Essaouira that remains live today. The projects look different, but the process underneath them is fairly consistent: I get interested in a messy problem, pull it apart, work out what is actually driving it, and then make something from what I find.
I think that way outside work too. I’m constantly collecting references - books, records, photographs, interiors, objects, websites, films, conversations - and noticing why certain things feel compelling while others don’t.
I also grew up moving between countries and cultures, which made me aware quite early that behaviour that feels completely normal in one place can look strange from somewhere else. Being bilingual in English and Spanish has reinforced that: the same idea can land differently depending on the language, context and person receiving it. I think a lot of my interest in behaviour, culture and design comes from that.
Native English and Spanish
UK and EU nationality
© 2026 by Nicole Stott